I was set up in the Image Comics booth all week pimping SWEETS #1, and I had a fantastic Comic-Con. I was flooded by people all week long specifically interested in comics and meeting the Image Comics' creators. In fact, the Image booth was packed, non stop action all week long for every creator at our booth. One quick look around, and I could tell Rob Guillory, John Layman, Jason Howard, Ryan Ottley, Andy Kuhn, and Phil Hester had people swarming all week long.
I'd say that comics have certainly been overshadowed in the press by movies and TV, but lets face it, the press NEVER cover comics anyway. If the film and TV stuff was pushed out of the convention, the media would simply loose interest all together.
|Photo by Philip Simon|
I think we, as industry professionals, can look at the 'spectacle' of Comic-Con as a true opportunity. I was able to get coverage on G4TV not once, but TWICE, I was on camera several times as the Spurlock documentary crew followed John Layman at our booth, and I also did an interview with the crew filming Comic-Con in 3D for a separate documentary. I did 2 or 3 podcasts a day for comic and non-comic audiences, and I was even interviewed by a Jonas brother. Yes, I know the Jonas Brothers aren't exactly what we'd consider our normal "comics audience," but one of my main goals of Comic-Con is to reach out and EXPAND my audience.
If we go into Comic-Con with an optimistic view and carefully plan our attack, a lot can be accomplished at that show. If you just sit around and complain about GLEE all week, you'll miss an amazing opportunity to reach an impressionable pop-culture-friendly audience that only comes around once a year.